Online Marketing Advice for Automotive Businesses

Nowadays, businesses have endless options to market themselves. Ubiquity of internet is evolving the marketing landscape dramatically. Digital marketing methods are actually gaining wide acceptance owing to its proven benefits and affordability.

Moreover, it levels the playing field for both small businesses and the company giants. What does that mean exactly? Should you get the marketing methods right, probably the probabilities of reaping profits and availing the maximum returns on investment are higher. Deciding the very best marketing method, devising a good strategy and implementing it in properly Isn’t easy as You Think That. You’ll need the professional services and expertise of the leading automotive advertising agency or experienced marketers, especially if you’re a newbie inside the digital marketing landscape. Allow us to take a look at some simple and straightforward automotive online marketing advice for increasing your company exposure and reach.

Publishing great content : Getting noticed upon the noisy and competitive virtual platform is difficult. Even so the major search engines like google and yahoo will take your web presence to the highest, only in case you have great and important content to the audience. Publishing and sharing unique, appealing and relevant content on the website blog, social media or similar online platforms is amongst the best automotive online marketing techniques to extend your internet search results rankings using a greater extent. The harder you blog or guest post, the harder are classified as the chances to drive traffic to your web.

Creating videos : Excellent and visually appealing videos might be one of the excellent method to connect with users. Consumers always prefer watching a brief video instead of reading an extended document of text information. Since it offers a quick overview of the product, automotive video production ought to be encouraged. YouTube, one of the visited video sharing website has a lot greater than 1 billion users and 1/2 the YouTube views take presctiption mobile devices. Automotive video production and uploading it to YouTube can give your company a edge against your competitors out there.

Leverage social media : Perhaps you have been making one of the from social networking channels? All of us are very well aware in regards to the exploding popularity of social media websites including Facebook, Twitter, Instagram, LinkedIn and much more. Making a Facebook page, Twitter account or Pinterest boards will help you in improving your customer relations and interactions. Always cause it to be a point to remain active with the social networking channels by sharing informative contents, posting latest business updates, announcing new sales offers and much more.

Social media marketing or blogging is usually free, but it could be time-consuming. While doing so, traditional automotive advertising methods like print ads and TV commercials might be expensive. So, its always better to devise an optimal strategy that combines the very best of both traditional and digital marketing techniques.

Online Marketing Tips for Automotive Businesses

Nowadays, businesses have endless options to market themselves. Ubiquity of internet is changing the marketing landscape dramatically. Digital marketing methods have been gaining wide acceptance due to its proven benefits and affordability.

Moreover, it levels the playing field for both small businesses and the corporate giants. What does that mean exactly? If you get the marketing methods right, then the chances of reaping profits and availing the maximum returns on investment are higher. Deciding the right marketing method, devising an effective strategy and implementing it in the right way is not easy as you think. You may need the professional services and expertise of a leading automotive advertising agency or experienced marketers, especially if you are a newbie in the digital marketing landscape. Let us check out some simple and easy automotive online marketing tips for increasing your business exposure and reach.

Publishing great content: Getting noticed on the noisy and competitive virtual platform is difficult. But the search engines can take your web presence to the top, only if you have great and valuable content for the audience. Publishing and sharing unique, appealing and relevant content on your website blog, social media or similar online platforms is one of the best automotive online marketing techniques to increase your search engine rankings by a greater extent. The more you blog or guest post, the more are the chances to drive traffic to your website.

Creating videos: High quality and visually appealing videos can be the most excellent way to connect with users. Consumers always prefer watching a short video rather than reading a long document of text information. Since it provides a quick overview of a product, automotive video production should be encouraged. YouTube, the most visited video sharing website has more than 1 billion users and half of the YouTube views are on mobile devices. Automotive video production and uploading it to YouTube can give your business a competitive edge in the market.

Leverage social media: Have you been making the most out of social networking channels? We all are well aware about the exploding popularity of social media websites including Facebook, Twitter, Instagram, LinkedIn and more. Creating a Facebook page, Twitter account or Pinterest boards can help you in improving your customer relations and interactions. Always make it a point to remain active through the social networking channels by sharing informative contents, posting latest business updates, announcing new sales offers and more.

Social media marketing or blogging is generally free, but it can be time-consuming. At the same time, traditional automotive advertising methods like print ads and TV commercials can be expensive. So, it is always best to devise an optimal strategy that combines the best of both traditional and digital marketing techniques.

A Story for the Australian Automotive Industry

Introduction to the Topic

Australia is one of only a few countries with the capabilities to design cars from scratch and manufacture in significant volumes. Car sales in Australia are also an important factor of the Australian Automotive Industry and the Australian Economy in total.

The Australian Auto Industry (A.A.I. in short) can be divided into two interrelated sectors, the Production ( Manufacturing) sector and the Car Sales (or Import-Sales) sector, both equally important for the total performance of the A.A.I. On one hand, the Manufacturing sector refers to the market conditions under which Australian Manufacturing businesses compete, by producing vehicles and related products, with the main aim of maximizing profits. On the other hand, the Sales sector refers to the market conditions under which car representative sale businesses compete, by the sale of cars and related products, having the same aim with businesses within sector one.

It is very important to state the distinction between these two sectors within the A.A.I., as we will be talking about two different market structures, business strategies, competition conditions, e.t.c. In order to analyse these market structures it would be appropriate to develop two economic models, one for each A.A.I. sector.

1.1-Analyzing the Manufacturing Sector

There is only one market structure that can best describe the market conditions in the Manufacturing sector if A.A.I., this is Oligopoly. As there are only two organizations that produce cars in Australia, and these are Ford and Holden, the competition methods and pricing strategies are based between these two organizations. The following economic model shall help define the competition and economic conditions for the Australian Automotive Manufacturing market.

The first important characteristic of Oligopoly that needs to be stated is that prices between competitors tend to be “sticky”, which means that they change less frequently than any other market structure. This statement will be explained in more detail later on, when we will be developing the Game-Theory model, as it is a very important concept of competition. The second most important characteristic is that when prices do change, firms are likely to change their pricing policies together. These two characteristics can boost up competition within the market. Firms will either try to match rivals’ price changes or ignore them. This is depended on the Game-Theory that is explained bellow.

However, the recent market conditions for the Australian Automotive Industry and the actions of the Australian Government have worsen the competition conditions and possible pricing options available for firms in the market. The production and maintenance costs for a manufacturing business in Australia are already high and rising, mostly due to lack of economic resources and advance of technology. That is, as Holden and Ford try to compete each other, given that prices tend to be “sticky”, they are forced to focus on technological advantage and marketing. Both of these business sectors produce high costs. Furthermore, the Australian government has made it clear that is unwilling to further subsidize automotive organizations in the market. All these factors stated above produce a negative effect on the competitiveness of both firms. In other words, rising costs alongside with decreased revenue push firms in experiencing lower and decreasing levels of profitability.

Profitability and the level of competitiveness are highly interrelated in an oligopolistic market structure, being the two most important factors, alongside with product differentiation, in the competition policies that the firms follow. When we say that the level of competitiveness of a firm is very low, we mean that the firm cannot react effectively to any price changes or competition changes or even changes in production costs. This may leave the firm depended on its’ competitor’s pricing and competition actions, not being able to affect the market competitiveness at all. The firm is then exposed to external danger and can be pushed out of the market, or even worse to shut production and declare bankrupt.

1.2- The Game-Theory Model for Oligopoly

The Game Theory model is used to explain the pricing and competition policies of firms in an oligopolistic market structure. Furthermore, it can show the few different competition policies based on pricing that the two firms can follow, that is High and Low as stated above. All firms in this market structure follow a Game-Theory model, although it is surely more detailed than our example, in the process of trying to forecast competitors’ pricing and competition movements and also keep track of the competition levels in the market and market share. But how does this happen?

For example, let’s say that there are four different fields, each divided in half. These fields represent the pricing strategies that Holden and Ford may use in the process of competing each other. Field A and C represent a High-Pricing policy for Holden, while fields A and B represent a High-Pricing policy for Ford. Lastly, fields B and D represent a Low-Pricing policy for Holden, while fields C and D represent a Low-Pricing policy for Ford. When both firms decide to follow a High-Pricing policy they share a profit of, let’s say, $12 million. If Holden decided to move to a Low-Pricing policy it will experience a maximum of $15 million profit, while Ford’s profitability will fall to $6 million. The exact opposite may also occur, while if both firms decided to follow a Low-Pricing policy they would realize a maximum of $8 million of profit.

What we can identify from the above example is that firms in an oligopolistic competitive market rarely change their pricing policies because this may produce a negative effect on their profitability levels. However, Holden and Ford, being the only two firms in the Australian Automotive Industry, they will focus on competing through product differentiation and marketing. That is, they will try to compete by differentiating their products, for example by producing vehicles with different features, or even base their production on technological advantage. Marketing plays an important role here, as it is the main tool that delivers and connects the customer with product. For example, if Holden introduces a new driving technology that improves driving experience and safety and produces this technology alongside with a newly designed vehicle, it is quite likely that Holden will effectively differentiate its newly designed vehicle from a relative vehicle of Ford and lure more customers in the store. Holden may also use marketing techniques to deliver this technology to the public, in the form of knowledge; hence try to boost sales without changing its pricing policy. However, it is important to state that this new technology may produce higher production costs, if not evaluated properly; hence Holden can only rely in increasing its market share to gain greater profitability. The sales part, however, will be analyzed in more extend within the next chapter of this report.

The Game-Theory is not just a theory for the Automotive Industry in Australia, it’s a fact. It shows us that auto manufacturers in Australia have based their competition strategies on all the factors stated above and as much as they possibly can on pricing strategies. They may advertise that they have low prices, but in fact their prices are very stable. If we have a close look at Holden’s or Ford’s websites, we will identify that there is a huge variety of products and each firm competes in that. However, the new market conditions stated before have greatly changed the way auto manufacturers think of the future and this in turn may change their pricing and competition policies, or even determine their existence in the market.

2.1- Analyzing the Import/Sales Sector

While the auto manufacturers are considered to be operating in an oligopolistic market structure, importing and selling vehicles or relative products is a different story. The import and sale of vehicles is the second and equally important business sector of the Australian Automotive Industry. There are many different car selling businesses and we shall only consider first-hand sales, as second-hand sales in general are not included in economics and more specifically in GDP measurements. To enter the industry hard at all as there are not many barriers to entry, however someone who is interested needs to consider of the high costs in setting up an automotive dealership. All businesses in this market are mostly based on product differentiation to compete and while prices are not “sticky”, pricing competition is set up by the market mechanism and tends not to be considered a regular phenomenon. Lastly, cost analysis and cost management play a very important role. All of the above characteristics refer to the Monopolistic Competition Market Structure. In this market structure we will focus on two phases, the short-run phase and the long-run phase, each with different competition characteristics and outcomes.

An important factor that we need to state here is that when the costs of developing a vehicle in the manufacturing sector rise, then the cost for selling the vehicle for a dealership may rise as well. This is always depended of course on if the vehicle was produced in Australia and if it was produced overseas, under what economic conditions was it produced. Price might be “sticky” for manufacturers, however prices will change much easier in this sector if needs be. Here firms will change their pricing policies if costs either rise or fall and this is always depended on the market mechanism. The amount of competitiveness along with the amount of price elasticity of demand will depend on how many rivals the monopolistic competitive firm will have to face.

In such market the following situation is very common, a situation that helps us distinct between short-run and long-run:

Stage One

In this stage the firm experiences economic profits. However, this fact will draw new firms in the market causing the profits to be competed away.

Stage Two

The economic losses indicated in this stage will cause many firms to exit the market, as they cannot keep selling under these market conditions.

Stage Three

In the final stage, the market clears-up, or reaches equilibrium point. As all firms that needed to exit the market have done so, the market mechanism comes to the point where no economic profits/losses are realized by the firms. This is the point where the market is most stable.

Studying the situation above we can identify one very important fact for any monopolistic competitive firm in the Australian Automotive Industry/ Sales sector. That is that in this market structure, in the long run, firms will realize only normal profits and the market mechanism will eventually reach an equilibrium point. Hence, in the long-run firms will compete mostly through product differentiation. However, in the short run firms may experience economic profits or losses and this is what causes firms to enter or exit the market and “shows” firms how to compete and when to apply pricing competition policies.

Conclusion

The Australian Automotive Industry may be experiencing rough market conditions, mostly because there is no more government support; however competition and profit maximization is still possible. Thinking of moving overseas is not always a good option for the manufacturing businesses, as the Australian Economy needs the manufacturing sector, as it represents a reasonably big part of GDP.
Market competition conditions are well defined for every manufacturer or car dealership, hence any business in the market ought to use the available to them competition strategies and achieve higher market share and profitability level or stabilize its profitability levels. Either way, these are the main goals for almost every profit-motivated business in any market type under any market structure. However, every business ought to define the market structure that is operating in, so that it can then clearly define its goals, strategies and policies. The market mechanism is in all cases responsible for all the above strategies and most of the cases responsible for setting up pricing policies or indicating pricing and marketing strategies.

Automotive Franchises May Be Your Perfect Financial Vehicle

Why, you may ask? The automotive repair industry is huge business and is growing. Consumers spend an average of nearly $1000 on vehicle maintenance annually. Recession equals opportunity, and it’s especially true in the automotive repair industry. Consumers continue to keep their cars and trucks on the road longer, so it stands to reason that as they age, they need more maintenance. In 2003, the average age of vehicles on the road reached 8.5 years old. By 2008, it was 9.5 years and in 2012, it’s increased to 10.5 years. Choosing to partner with an automotive franchise that seeks to address the needs of thrifty car owners, especially in a recession-type atmosphere, can be an investment well worth your time, investment, and effort.

As a franchise seeker, you also have the luxury of choosing among several specialized types of automotive franchise businesses, such as transmission, oil change and maintenance, glass repair, collision, paint, and car washes, to name a few.

You may say “I’m not at all mechanically inclined and know zero about the automotive business.” Well, that concern is completely addressed by the superb ongoing support and repetitive training that is provided by the better automotive franchises. You’re shown exactly how to operate a successful, profitable franchise business beginning from your first day as an automotive franchisee.

Consider this. Auto franchise owners come from quite the wide array of backgrounds, such as insurance agents, pastors, business brokers, welders, engineers, teachers, etc. Most knew practically nothing about how to run a profitable automotive franchise.

Which type of auto franchise is best for you? There are several considerations here, such as the number and types of similar franchises that are nearby, your ability to expand your business if you choose to do so, the overall reputation of the franchisor and how long they have been in business, and the amount and quality of training and support that you will receive.

In addition, brand recognition is absolutely vital to the success of an automotive franchise. Savvy consumers look for businesses that have a top-notch reputation that they can trust with their vehicles. Names that are unique and memorable, with a history of innovative advertising and marketing.

Be sure to do your due diligence as you take the first crucial steps in acquiring an automotive franchise business. As every successful entrepreneur knows, your initial research is vital to owning a thriving business. Identifying the right type of franchise business can be very challenging and time-consuming. I’m happy to do the heavy lifting for you by sorting through the hundreds of franchise businesses and helping you identify and attain the best one for you.

How Can an Automotive Business Benefit From Online Display Advertisements?

Display advertisement is considered as one of the most successful advertising strategy on Internet. According to the latest IAB report, online display advertising market represented 37% ($5.5 billion) of the total online advertising market during the first six months of 2011. Among the various forms of online display ads, banner ads constituted for majority of revenue ($3.414 billion) representing 23% of the market.

Different forms of online display advertising

Online display advertising is a form of web marketing where promotional messages in the form of text, logos, audio, video or pictures in static or animated form are displayed on the relevant websites or search engine result pages. These online display advertisements are of 3 forms – banner ads, pop up ads and text ads.

Banner ads are the most common types of ads and are similar to the traditional banners, highlighting the business name and giving a small description of the business.

Pop-up ads are similar to banner ads in their design, but their placement is different. These ads are not steadily placed and pop-up suddenly, mainly during navigating from one content page to other.

Text ads are limited only to text content. They can be easily downloaded and they can be made effective using right keywords.

Online display advertising is very helpful for automotive businesses as they are product oriented and this marketing strategy best serves the purpose of quickly engaging the customers. Below are few benefits that assure success of your auto business through this advertising strategy.

Attractive display of auto models catches the attention immediately: Display advertising is a perfect strategy to promote your automotive products. A well designed display ad with graphic images (static or animated) of the vehicles and their description in the audio/video form grabs the attention of the viewer immediately. In short, display ads can act as a miniature version of your virtual or traditional showroom showcasing your auto models.

Targets the audiences searching for automobiles: Display advertising is targeted and thus, effective in generating leads and creating conversions for your business. An automotive business can target its audience based on behavior, geography and context.

In behavioral targeting, your auto business ads appear if the user is searching for auto products or content. Geographical targeting is the best way to make business, as it enables your ads to be displayed when a user browses from your local area. And contextual targeting is a way to display your ads in the websites which are in any way related to auto business (like auto spares retailer, auto new websites, auto forums, etc.). By targeting the right audience you can eliminate wasted impressions.

Highly interactive marketing strategy: Display ads are highly interactive and entertaining ways of advertising. Especially, for an automotive business, as it needs an interesting and knowledgeable illustration of the auto models to attract customers. You can be as creative as possible in explaining your automotive business in the limited web space available. Remember, an effective display ad creates brand awareness and affinity for your brand even if the viewer does not click your ad.

Can easily track the success of business strategy: Online display advertising gives immediate results. The click through rates and conversions rates help in tracking the effectiveness of a display ad. These ads can be adjusted, improved and replaced immediately based on their performance. Regular tracking of the progress of various ads helps you save time and money spent on the ad and assures success for your marketing strategy.

In addition, display advertisements are cost-effective. You can purchase these ads through pay per click or cost per impression. Based on the performance of the ad in generating traffic and ROI, you can increase or decrease the spending on that ad.

Benefits of Mobile Website for an Automotive Business

The present period of mobile revolution provides an opportunity for businesses to capitalize on the mobile marketing strategies. According to comScore, nearly 73 million Americans accessed Internet through their smartphones in 2010. The rise of smartphone usage for accessing Internet has made mobile web presence a competitive necessity for every business.

When it comes to automotive businesses, mobile websites aid greatly in improving business as automobiles are widely searched products over mobile Internet. Moreover, due to the easy access of mobile Internet, cell phone users also use it to find out nearest auto dealerships in their area.

This article discusses about the benefits of creating a mobile website for your auto business.

Mobile web usage for auto content: Statistics show that the growth of mobile Internet usage is robust. A significant number of people are looking for automobile related content on their mobile phones. According to ‘comScore/Millennial Media Mobile Automotive Study – 2011’, more than one in five (21 percent) mobile users in U.S. access auto content almost every day.

Mobile websites are easy to develop: Mobile specific version of websites can be developed easily. You need not create a new website for mobile display – you can simply modify your normal desktop website to suit the mobile browsers. You can even make use of readymade templates to develop a website as per your needs. But remember, when it comes to creating a mobile website for your business, it is better to approach a reputed marketing agency which offers mobile website development services specifically for automotive businesses.

Can reach wider audience: The increase in usage of smartphones and tablets, has also made a multi-faceted web presence reach wider audience. Recently, research firm IDC forecasted that there will be more mobile web users than PC web users in US by 2015. This clearly states that there are high chances for your mobile website to connect with large population and generate huge traffic. Especially, when a customer is looking for local information, he is most likely to access the mobile Internet and get the information. Hence, they prove to be much effective in getting customers for the business.

Goal specific content makes the search easy for the user: Due to the less screen size and the need for easy loading of the pages, the content provided in the mobile website is limited to only key information of a particular vehicle. This specific product-focused content makes the website highly optimized for the automotive searches. Hence, when user is looking for particular information of a vehicle, your website appears first in the search results due to the exact match of the key words in your website content with the search term. Also, optimizing your website for local search makes your website appear first in the local searches. Hence, mobile websites can make the search easier and also improve your automotive brand visibility.

Differentiates you from competitors: A mobile website of your auto business gives you a competitive advantage over your competitors in the market. It also enhances your business reputation. A mobile website helps you stand out of the crowd; presents a positive and contemporary brand image of your business in the market.

With increasing number of mobile users, mobile websites can make your business reach a large section of people. Therefore, it is necessary to create a mobile website for your business and enjoy all the above said benefits.

Automotive Business Cards Will Get Your Repair Shop Or Dealership’s Motor Running

If there is a country that is obsessed with cars, then that would definitely be the United States. After all, this is where mass production of affordable cars for the masses first took place.

For an American, a car is some sort of a birthright. At some point of our lives, it is really a personal necessity to have a car. It is not surprising that the US has one of the highest car populations in the world.

The U.S. Department of Transportation Statistical Records Office estimates that there are 254.4 million registered passenger vehicles in America. That means that more than 80 percent of Americans have automobiles.

It is not surprising, therefore, that the automotive industry, despite the recent setbacks suffered by the Big Three, is definitely one of the cornerstones of American economy.

There will always be an automotive business regardless of the status of the economy.

But competition in the automotive industry is at a very high level these days. More and more automotive business players are coming into the play. If you are in the automotive industry, you should certainly invest on strategies that would give you an edge over your competitors.

Some would say that putting up a website is a sure way to gain more clientele. After all, are not we living in a digital age where almost all people do things over the Internet? Certainly, a website would do a lot for your business.

But you should not rely on a website alone. You should come up with various marketing strategies to ensure your long-term survival. No serious businessman would limit himself to just a single marketing tool option. To ensure that you will gain an edge over your competitors, it is necessary to invest on automotive business cards.

If you have an auto repair shop or a dealership, chances are your business thrives because of loyal customers who keep on coming back for your services. There are guys who will just walk into your shop occasionally, but the main lifeblood of your enterprise is those folks who have been seeking your service for several years. So, a great long-term strategy is to generate more loyal customers.

This is where automotive business cards come into the play. Satisfied customers tend to recommend the services of a particular business to their co-workers, friends, and relatives. Business still is marketed in the old word-of-mouth fashion. It would be, thus, a great advantage for you if you supply current loyal customers with automotive business cards. When they refer you to their friends or relatives, the referrals would get to readily know about basic information about your business, such as your shop’s location. And if that referral would be satisfied with your services, there is a high possibility that he will seek your services again and would become another loyal customer.

Points to Remember on Getting Automotive Business Cards:

As with other business, your card should have a professional look. If you have a poorly designed business cards, people would think that you don’t care about your business. Appearances matter in business. Automotive business cards printed on high-quality gloss or uncoated stocks would surely attract customers.

The size of your automotive business cards is also essential. Business cards should not be bulky. Credit card sized automotive business cards are perfect because they can be easily stored in wallets.

How Business Cards Can Help Your Automotive Business

Whether you’re in the car dealership business, automotive parts display or auto repair, an impressive business card serves as the face of your business. Others may take these pieces of papers for granted. But little do they realize that these things tell a lot about your professionalism, your products and services. Its ability to present you and your business as a whole has been well recognized and appreciated by many even from the past, that no matter how frail these cardboards are, people still consider them as among the most powerful and effective promotional tool to help spread the word about what you can offer everyone.

Since these things are very strong selling tools, they have to be presented in a way to truly convince customers, and potential customers. Attractive and unique business cards that’s appropriate for the automotive industry will surely create a strong impact and draw in interested customers while a non-professional looking and unappealing card will not interest potential clients at all and may more likely be thrown to the trash. Unlike in the past, handing out great-looking and impressive business cards that will truly be remembered does not have to cost one a lot of money. With all the free services made available on the internet today, getting yourself free automotive business card templates as well as sample designs, is as simple as a click of your mouse and without nothing to spend but a few minutes of your time.

Businesscardland.com, Zazzle.com, Free-business-card-templates.com, Bizcardtemplates.com and Freebusinesscards.info will give you an idea on how these templates appear. More like layouts for business cards where anyone can just easily fill out important information regarding your business, these templates can either be downloadable or web-based, depending on what these sites makes available for free. But the wonderful thing about it is you can only print the number of cards you need, and if you decide to update your design or information on a later date, or print a new batch, you can do it easily without feeling bad about wasting a large number of unused cards ordered from the printing house. Bestprintbuy.com, 123print.com and Enized.com has multitude of designs you can apply along with these templates. You can manipulate the background, designs, logo and graphics with basic computer programs you have like Paint and Photoshop. Changing the colors as often as you want until you hit the perfect color combination you find most appealing and will best represent your business is also not a problem. You can insert photos or captions or anything you want your customers to remember. After all, that’s what these things are made for right? As a reminder to our clients in case they’ll be in need of your products and or services.

Automotive Business – Mobile or Fixed

The other day I was talking to an individual who’d been a mechanic for over 20-years and was now considering starting his own business. He looked at various models, but realized that fixed site automotive services required one hell of a lot of start-up capital, and that he’d have to take out huge loans in an uncertain economy. Finally, he thought what about an oil change business? Did that make sense – what about one that came to you, a mobile operation.

You see, he’d recalled recently having to wait in line at a quick lube, and how frustrated he was. He himself being a mechanic knew it didn’t take that long to do, but he also realized he didn’t have a place to throw away the used oil when he was done, so he paid to have it done. He reiterated to me; “While getting an oil change one day I considered the amount of wasted time in the average Joe either changing oil himself or waiting at a Jiffy Lube.”

“Yes,” I told him, “it is BS, everyone agrees with you, and yet people with their smart phones these days complain less and less and stay busy playing on their personal tech gadgets.”

Indeed, in considering all this, he thought; “This brings me to the next thought of someone coming to my house to change my oil while I am not there.” But then, after contemplation he thought; “Quickly that notion is shot down by looking from the other side and seeing driving house to house as not a viable business model.” Yes he is right actually, You are right, especially considering his cost – fuel for instance.

What about going to corporate office parks while cars are parked all day long, every day in the same place, waiting for auto services, amenities if you will? Okay, yes, this is a potential automotive business venue. Plus, all these people have jobs and an actual income to afford it and not put it off when they know they must maintain their vehicles. Still, this might not be the perfect business model because, well, it’s not as good as you think, you’ll be lucky to get 8% repeat customers, each car with a different oil and fuel filter, hard to deal with folks, challenges where the HR department will not send out a mass reminder email, stuff like that.

Indeed, he will need a solid software package to keep track of all the customers, to stay efficient right? Yes, there is software available, several that I’ve seen and used, most is good and similar to a spread sheet, the best ones help with billing and link into Quick Books and Constant Contact. Please consider all this and think on it.

Automotive Business Choices

The automotive business is alive and well in our country, not only due to the fact that there are more cars than people although that is a good start. We keep producing them at a rate of about 17 million per year. America is said to be in love with their cars, this is in fact hard to deny with just a little observation of the average person. Since people love their cars you might consider an auto appearance business. They call it auto detailing. You have heard the term, making people’s cars shine. But there is more to it than that. It can be an excellent business.

Let’s say that money is not a problem and that you already own a freestanding building, or want to get a fixed site facility detailing shop and you want to really attack the market and start with a bang. Then what? Well you can go with the market leaders with a proven system. You may wish to buy a franchise from Detail Plus or Ziebart. They both have websites, which are easy to remember;

http://www.ziebart.com

http://www.detailplus.com

Each has an array of options which range from a 4 bay to a 12 bay Super Center, with co-brands, add-on services, etc. These are two of the industry powerhouses, have everything you can think of and then some, and they are good at it.

Detail Plus run by Bud Abraham, who is heavily involved in the carwash industry with over 30 years experience. Bud runs seminars and writes articles and manufactures equipment. Detail Plus is based out of Portland, OR. Detail Plus will either sell you a franchise or equipment. They will help you carve out a market niche and customize your business and have an incredible and deadly track record with regards to industry knowledge and market share. Their team at Detail Plus has well over 100 years experience and spans almost three generations in the industry. Their franchisees and customers are usually extremely successful due to the efficient nature of their equipment and excellent training programs.

Ziebart can easily claim the oldest and most well established detailing and aftermarket rust proofing franchise on the Planet with nearly 500 units in 45 countries. They were originally established in 1954 and bought out Tidy Car in 1986, which was established in the 1940’s. This makes for 6 decades of service in the auto industry, so take notice. This World-Wide company has a definite and well-established market niche. Thomas Wolfe, Chairman and CEO, has signed deals with Speedy Auto Glass (windshield repair and replacement) as well as the established Rhino Linings Franchise System (spray in bed liners). These co-brands have created a bonanza for current franchises of their system. Most franchisees are claimed easily gross well over half a million a year.

You might want to take a look see at some of the prospectuses in the auto detailing franchise sector? It is just a thought, God made dirt, he must have known something because to this day it gets all over everything making auto detailing a very nice repetitive business, think about it.